What Is Digital Plumbing?
Setting up the digital plumbing allows you to track users who have interacted with your page. Whether they visited a specific page, pressed a button on your site, signed up for your newsletter, or bought something on your site.
Tracking all of that allows you to see where your traffic is coming from, what they are doing, and most importantly allows you to re-market to them!
This allows you to run warm traffic through your funnel.
“Warm traffic is the best when it comes to online advertising and conversion, because these are usually traffic of people who are familiar with your business and need the least resistance to make a purchase”